The title is apt: “Not Just for Kids,” by Michael Schoeffler.
The publisher of the New York Times best-seller, which tells the story of toys from the turn of the 20th century, has released the first of two books this year on toy history, from the mid-19th century to the present day.
It is also the first book to be written by the author, who is also a journalist and the co-founder of Toy News magazine.
“The book has a lot of history in it,” SchoeFFLER told Bloomberg Businessweek.
“The first book about the toy industry, the first volume about toys, was written in 1935, and I think it’s interesting to have a book that looks at the toy revolution of the 1930s.”
The new book covers toy history from the time of John Steinbeck’s The Grapes of Wrath, through the Great Depression to the early 1990s.
The book focuses on a single toy, the Buzz Lightyear-inspired Star Wars line.
“It’s really exciting to be able to tell the story from the start,” Schoefler said of the new book.
“It’s kind of like a museum exhibit.”
The book is being published by Random House and will be available at the publisher’s online bookstore on Tuesday.
SchoeFler said he plans to interview toy manufacturers, toy historians, toy enthusiasts and people who were involved in making toys.
He also plans to get the book out in print and has plans to release the book online.
“We’re really excited to bring the book to a wider audience,” Schoes said.
Schoefflers book was written as part of his Ph.
D. research into the toy manufacturing industry and is being translated into German.
“There’s this myth of toy manufacturing that goes back hundreds of years,” Schöffler said.
“This book will be a celebration of toys that are not just for kids, but for every kid in America.”
SchoeFFLERS book is available for pre-order through Amazon.com and other retailers.