A new home furnishings cataloging business that has grown from a handful of clients to hundreds of them, as well as one that has a new president, will be launched in New York City next week.
The Home Furnishing Council, a nonprofit advocacy group that helps homeowners navigate the rental market and manage their property, plans to host a series of talks and workshops in New Jersey, Maryland and Delaware to help homeowners get the most out of their home furnishing needs.
The new company, called Home Furniture Council, is a partnership between the company that created the cataloging service, HomeFurnishings.com, and Home Furnishing Solutions, a provider of home furnishments and furniture that has been a part of the Furnish It Now program since 2003.
The companies are aiming to bring home furnishing catalogs to hundreds, if not thousands, of homeowners in the region, said Robert P. Johnson, executive director of the council.
The cataloging program has been in business for more than a decade and has helped homeowners find the right furniture to fit their needs.
Home Furnishes.com catalogs feature more than 1,200 styles, with more than 70 percent of the furniture in each listing coming from suppliers.
Home Furnishments.com and HomeFolders.com provide catalogs of more than 600 home furnishers across the country, and they have a partnership with Home Furnishers.com that allows the companies to distribute their catalogs.
The two companies are also working to expand the catalog, Johnson said.
The New York-based company has been providing its services to more than 4 million people, including more than 7,000 New York residents, according to its website.
The company started as a single-family home decorating service that cataloged furniture, appliances, beds and more, Johnson wrote in a blog post last year.
Its catalog has now expanded to include a wide range of home décor, including kitchen cabinets, kitchen cabinets and more.
HomeFurnishing.com currently has offices in New Orleans, Washington, D.C., Boston and San Francisco, and the company has an office in Boston.
HomeFarnings.org was launched in 2009.