This story is part of the NBC News Summer Time, a roundup of the best news, events and features from the week that aired on NBC News.
The first Penny Dressing To Kill show was held in the MGM Grand Garden Arena on Sept. 16, 2017, and sold out within hours.
The show was sponsored by the company, and the first Penny dressed to kill event was headlined by actor Tom Selleck, who was dressed as a Penny dressed up as a Nazi officer, and comedian Aziz Ansari.
The first Penny was sold out in less than a month, and a second event featuring the character of Penny, which was created by comedian Amy Poehler, sold out just a few days later.
In 2019, Penny Doused To Kill became a reality show on Netflix.
It was created and stars Sellek, Ansari, Amy Poehl and Sondra Curtis.
In 2020, the show was made into a movie starring Jessica Chastain.
The Penny dressed To Kill franchise has spawned multiple movies, television shows and television specials, including the film Penny Dresses Up, which ran for two seasons on Showtime.