Updated September 10, 2018 04:11:58 The Australian-based home furnishing retailer Home Depot has unveiled a new Australian-inspired website that is set to become one of the largest online shopping platforms in the country.
Home Depot says it will launch its Australian brand on Tuesday, with an aim to reach over 10 million customers worldwide.
“The launch of our Australian brand will give our customers an easy, personalized shopping experience that reflects their personality and lifestyle, with brands like Home Depot, and brands across our portfolio of home furnishers,” the company said in a statement.
The company says the site will be fully Australian-centric, with products available from its Australian brands including Home, Home & Furniture, Home, Furniture &.g, Home Furniture Accessories, Home Fixture, Home Insulated and Home Insulation.
It will also include products from Home &amass, Home and Home &abstains.
Home Depot’s Australian product line includes a range of home goods, including the latest in technology, appliances, furniture, wall and ceiling tiles, and home furnishments.
“We know our customers are looking for more and better, and we want to make sure we provide them with the products and services they need to make informed shopping decisions,” Home Depot said in its statement.
The company has invested heavily in its online presence in the last year, with the site now generating $500 million in annual sales.
It also launched its first Australian-made furniture and accessories in 2018.
The Home Depot website is currently available in a handful of languages including English, French, German, Spanish and Russian.
The Australian brand is being launched in conjunction with a partnership with the popular TV series Superstore, which will be available on the site for a limited time.
Home Depot said it was looking to “re-invigorate the Australian home shopping market by delivering an even more personal experience for our Australian customers, as well as providing a platform for our international customers to shop”.
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